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Add Meta Tags to Blogger Posts – Boost your SEO by 200%

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Are you struggling with your rank in search engines? Today I’m going to share with you an amazing secret which can help you boost your SEO by up to 200%. This is another post for Blogspot users. Here’s how you can add meta tags to blogger posts and boost your SEO.

Meta tags play an important role in the SEO ranking of your website.  Search engines like Google rank your site based on the quality of the meta tags you are using. There are tons of other factors responsible for better SEO and meta tags is one of them.

What are Meta tags?

Meta tags are the HTML tags placed in the header of any webpage. Search engines use these tags to rank any webpage. Meta tags are located in the head section of the webpage. It is as shown below:

<head> Meta tags goes HERE </head>

Some important parts of meta tags are:

1. Search Description

In the meta description tags, you can use a short description of your blog post (or webpage). Search engines like Google, Yahoo and Bing use this meta description to show up in their search listings.

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According to Moz, an ideal search description should be in between 50 to 300 characters. It should not be too long. The structure of a meta description should be like the one below:

<meta  content=’HERE you can add Summary of your blog post.‘ name=”description”/>

2. Meta Keywords

Meta keywords are another type of meta tags that help search engines by telling them about the topic of the page. You can add the important keywords that visitors can search before visiting your blog. The general structure of meta keywords is as shown below:

<meta content=’YOUR KEYWORDS HERE‘ name=”keywords” />

If you want to add more than one keywords, then just separate each of them by a comma(,).

An example of meta tags including meta description as well as meta keywords is shown below:

<meta content=”While starting your free blog on Blogspot, you will get a free subdomain with your blog. Generally, the structure of the subdomain is like example.blogspot.com.” name=”description“/>
<meta content=”free blog in blogger, how to create free blog in blogger, add domain name to blogger” name=”keywords” />

These are all the basics what you should know about meta tags. Now let us move to our main topic i.e. How to add meta tags to individual blogger posts. So let’s start.

Add Meta Tags to Individual Blogger posts - & Boost your SEO by 200%

Step-by-step Guide to Add Meta Tags to Blogger Posts

There are two ways in which you can add meta tags to individual blogger posts. But I recommend you to use any one the two strategies as using both the methods can create conflict.

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Method 1: By adding meta tags to Blogspot Theme

This is the most effective way to add meta tags to individual blogger posts. All you need is to edit the HTML of your Blogspot theme and add meta tags for each blogger post in it. Before editing your theme’s HTML, be sure to backup your Blogspot theme.

Follow the below steps to implement this technique:

Step 1: Blogger Dashboard >> Themes >> Edit HTML

First, visit your Blogger Dashboard. Point your mouse to Theme section & just click on Edit HTML. You can also see the below screenshot:

Edit HTML section in Blogger
[Click to expand]
Edit HTML section in Blogger
[Click to expand]
Edit HTML section in Blogger
[Click to expand]

Step 2: Search for the Code

Next you need to press Ctrl + F & search for the following code (i.e. <b:include data=’blog’ name=’all-head-content’/> or <b:include name=”theme-head”).

Add below code just after the above code:

    <b:if cond='data:blog.url == "URL OF YOUR BLOG POST"'>
    <meta content='SEARCH DESCRIPTION' name='description'/>
    <meta content='META KEYWORDS' name='keywords'/>
    </b:if>

You can also see the below screenshot:

Add Meta Tags to Blogger
[Click to Expand]
Add Meta Tags to Blogger
[Click to Expand]
Add Meta Tags to Blogger
[Click to Expand]

Be sure to make the following changes:

  • Replace URL OF YOUR BLOG POST with the link of your post.
  • Change SEARCH DESCRIPTION with the summary of your blog post ( 50 to 300 characters).
  • Replace META KEYWORDS with the keywords that you want your post to be rank for( separate keywords by comma).

After making the following changes, just press the Save Theme button. If you want to add meta tags for more than one blogger posts, then simply click on Enter key & add another code just below the above code.

Method 2: By Enabling Search Description to Individual Blogger posts

In this method, you need to enable search description box for individual Blogger posts. Let’s see how you can do this:

Step 1: Visit Blogger Dashboard >> Settings >> Meta Tags

First, visit your Blogger dashboard and visit the following settings: Settings >> Meta Tags and then just click on Enable Search Description.

Enable Meta Tags in Blogger
Enable Meta Tags in Blogger
Enable Meta Tags in Blogger

After you enable the meta tags, it’s time to check whether the search description box is enabled or not. For this, you need to follow the step 2.

Step 2: Check whether Search Description is enabled or not?

Now, let us check the search description by editing any existing blogger posts. Edit any of your blogger posts, if the search description is enabled you can see it as shown in the below image.

Meta Tags in Blogger Post Editor

You can easily add meta description for an individual post in blogger by this method. Please note that you cannot add meta keywords separately in the second method.

By the above two methods, you can easily add meta tags to individual blogger posts. Since meta tags are very important for SEO. Thus adding meta tags to individual blogger post can helps you boost your SEO ranking. Now it’s time to move to the conclusion of this post.

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Conclusion

Meta tags play an important role in Search engine optimization. In the above post, I have discussed two ways in which you can add meta tags to individual blogger posts & boost your SEO ranking. Well, I recommend you to use any one of the two methods for better results.

If you know any other way by which we can add meta tags to individual blogger posts, feel free to drop your ideas in the comment section. Help your friends by sharing this post.

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64 Comments

      1. laveshsays:

        it is showing an error
        Error parsing XML, line 8, column 12: Open quote is expected for attribute “cond” associated with an element type “b:if”.

        Reply
        1. Harish Joshisays:

          Hi Lavesh,
          Thanks for your comment. You’re getting this error because you’re not using the code correctly. I suggest you to not change the characters & symbols of the above code.
          Try once again & if the issue persists, let me know by sending an email (with screenshot) to [email protected]

          Reply
  2. sarahsays:

    Wow! This is great stuff! I’ve been trying to bring more traffic to by blog and all of your information was very helpful!! Thanks!

    Reply
  9. GAURAV MISHRAsays:

    हर अलग पोस्ट के लिए अलग करना होगा तब 200-४०० पोस्ट हो जाने पर यह तो लम्बा चौरा html length हो जायेगा और इस से क्या html kb में तो नही बढेगा जिससे page स्पीड कम हो जाये

    Reply
  12. Martey Akrongsays:

    This is a very great and informative post. You just solved my biggest problem. You don’t know how much this means to me. Thanks a lot. I have bookmarked this post.

    Reply
  15. Sathyasays:

    Hi Harish,
    Thanks for your detailed information. But I am getting the xml parsing error. Could you please guide.

    Error parsing XML, line 9, column 2: The value of attribute “name” associated with an element type “meta” must not contain the ‘<' character.

    Reply
  16. Harish Joshisays:

    Hi Sathya,
    Thanks for your comment. You’re getting this error because you’re not using the code correctly. I suggest you to not change the characters & symbols of the above code.
    Try once again & if the issue persists, let me know by sending an email (with screenshot) to [email protected]

    Reply
    1. pranjalsays:

      hello sir,
      i copied the exact code still i am getting the error
      org.xml.sax.SAXParseException; lineNumber: 7; columnNumber: 21; Open quote is expected for attribute “data” associated with an element type “b:include”.
      please help

      Reply
  17. Melissa Annsays:

    Hi…great info! I want to know if I need to include the html tags “” in the description box on individual blog posts in the post editor. Or do I just add my description without the tag?

    Thanks in advance!

    Reply
    1. Harish Joshisays:

      Hi Melissa, Thanks for asking such a great question.
      You only have to add post description in the description box on individual post. Please do not include html tags in it. Hope it helps!

      Reply
    1. Harish Joshisays:

      Thanks for your comment Aarav! It can help you a little, but If you want to outrank highly competitive niches then you should focus on many other ranking factors like building links, writing long-form content, using SEO optimized titles & other On/Off-page SEO strategies.

      Stay connected, I’ll make a complete tutorial on the same soon.

      Reply
  19. danniesays:

    Hi, thank you for the valuable information. can you also write a post on how to fix duplicate meta tags in Blogger please. I’ve been having this problem, and several blogs aren’t helping my blog’s problem. thanks

    Reply
  22. venusays:

    not working it shows
    Error parsing XML, line 8, column 12: Open quote is expected for attribute “cond” associated with an element type “b:if”

    Reply
    1. Harish Joshisays:

      Hi Venu,
      Thanks for your comment. You’re getting this error because you’re not using the code correctly. I suggest you to not change the characters & symbols of the above code.
      Try once again & if the issue persists, let me know by sending an email (with screenshot) to [email protected]

      Reply
  23. Sierrasays:

    Very helpful information. But what do I do if my theme doesn’t have the:
    html code line?

    I even copy/pasted to a text document and did a search there because the editor in blogger doesn’t always work with the ctrl+f find function. There is a line that is

    Quite a few actually. And there is a line that is

    Reply
  27. bhawanisays:

    Hello Brother! this post is useless, if your code not working. Please check your code in blogger that shows an error.

    Reply
  28. load promosays:

    I was really looking for ways to fix may site issue of per post description is missing. I really do think that if I fix this, so that may visitor will easily read what they are trying to look for, I post about Load promos updates for each Telcos. I did try to understand and look on to your post. After seeing and understanding the ideas about this case, auto add meta description per post was seem to be not invaluably that I thought it will make me settle and fix may site issue. But still thank you because I learn something more about Meta keywords. Thank you very much.

    Reply
  31. Gauravsays:

    Actually I was finding the information about adding a title and Description in separate posts of the blogger and I got good information from your blog. I appreciate your work. Keep writing Sir. Thank you.

    Reply
  37. Tonyasays:

    I’m getting this error when I follow your directions

    org.xml.sax.SAXParseException; lineNumber: 12; columnNumber: 16; Open quote is expected for attribute “cond” associated with an element type “b:if”.

    I did exactly as you said. Am I missing something? Thanks for your help.

    Reply
    1. Harish Joshisays:

      Hi Tonya,
      Thanks for your comment. You’re getting this error because you’re not using the code correctly. I suggest you to not change the characters & symbols of the above code.
      Try once again & if the issue persists, let me know by sending an email (with screenshot) to [email protected].

      Reply
  40. Vishsays:

    Nice article, pretty helpful. Can we add the meta keywords code in the html of every individual post? Also, if using second method of putting meta description, and then using first method to add meta keywords in the blogger theme, in that case, do we have to get rid of the meta description portion from the code you mentioned. As I think, it will be added twice. Please solve my queries.

    Reply